From seed investment to Series A

Photo by Markus Spiske on Unsplash

So you got your seed investment and are working on your Series A milestones. But what Series A investors need to see may be different than what you are preparing to achieve. As early-stage investors, our biggest focus is to help our portfolio companies reach those milestones before running out of funding. As such, we prepared the Seven Essential Elements of getting to Series A:

1. Demonstrate Product-Market Fit

Your seed round was your ‘exploration’ round, but by the time you reach Series A, VCs want to see that you have achieved Product Market Fit and the demand for your…

Driving adoption and developing Go-to-Market (GTM) for digital health solutions could be a challenging hurdle to address. Long sales cycles, a complex healthcare system with multiple decision-makers, and a challenging regulatory environment are just a few factors that make it particularly more difficult to drive adoption in the digital health industry. Here are a few lessons entrepreneurs should keep in mind when developing their GTM, especially when selling to healthcare systems:

Workflow integration

Health practitioners spend more than half of their time on admin tasks and often have to rely on multiple data sources to make decisions. They want to spend more…


  • Mental illness affects 50+ million people in the US and it costs the US economy $193.2 billion in lost productivity and earnings. Yet nearly 50% don’t seek treatment, primarily because of 1) inaccessibility of care, 2) inconsistency in the quality of care (misdiagnosis & inability to measure outcome) 3) lack of proper care management tools which results in discontinuity of care and poor engagement, 4) stigma, 5) and lack of awareness and motivation to seek care (disconnect between symptoms and treatment).
  • Why now? Telehealth adoption is on the rise, technology enables individuals to take better control of their health, mental…

There is a common misconception that design is just about aesthetics and therefore its strategic and economic importance is often dismissed. Design is not just about how a product looks or behaves, but the overall mission and vision of the company. It could serve as a strategic differentiator. Unlike rare cases where the customer pain is so deep that they are willing to put up with a bad design, in most cases, it should be an essential part of how your product solves problems. Here is a few examples of how/why design is critical in building a successful company:


‘Market’ is perhaps the most important variable that many investors consider when evaluating a startup and it is often the most common reason why they pass on investment opportunities. As Andy Rachleff famously said, “when a great team meets a lousy market, market wins. When a lousy team meets a great market, market wins. When a great team meets a great market, something special happens”. But how do you know you’re in a great market? Here are the questions I ask before getting comfortable with a market opportunity:

  1. What is the Addressable Market Size?:

a. Size: What is the size…

At Think+, our primary goal is to help our portfolio companies go from Seed to Series A as smoothly and quickly as possible. Every round comes with its own specific set of challenges, but what makes series A particularly challenging is that traction alone is not enough and you need to show predictability, scalability, and repeatability.

We meet countless entrepreneurs who found enough early adopters to get to a million-dollar revenue, which leads them to believe the product is enough and they start chasing more revenue by going after low hanging fruits rather than building a process and an infrastructure…

Over the past six years, I’ve had the privilege of mentoring a few hundred immigrants and refugees assimilate in the US by helping them find the appropriate career path and adjust to the cultural shift. Although the sense of fulfillment, which comes from helping others, is in itself worth it, the genuine passion and intention to grow others has spurred me on to transform myself significantly during the process. After each mentoring session, I reflect on what transpired during the dialogue: what went well, what didn’t, and how I can do better next time. …

There are many reasons why most startups don’t succeed, but the vast majority fail because they can’t reach product-market fit (PMF). But what is PMF that leads to the demise of so many companies? While many definitions exist for PMF, it simply means offering a solution to a real pain point that the potential customer is trying to solve and creating enough value to compel the prospect to become a customer. Since PMF is so crucial to a startup’s success, I decided to create a guide and checklist on how to achieve product-market fit, in seven steps:

1. Identify The

Pourya Moradi

VC, startup enthusiast, and mentor.

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